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Social Media 101
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When: 2/21/18
6:30 - 8:00 PM
Where: Parsons
100 W. Walnut Street
Pasadena, California  91124
United States
Contact: 626.796.7601

Online registration is closed.
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Technology is ever-changing and trying to keep up with all the new apps (let alone how to even use them) and the ways in which we communicate is, well, overwhelming. Attend this workshop to learn the basics: how to set up accounts, tweet, "like," chat. Through this class you can better determine which are the best ways to stay connected and to promote yourself -- by choosing apps that are right for you and your business. Learn how to set up and account, tweet or post on FB. Leverage social media to build your business!


Social media marketing is a powerful way to connect and engage with your target market. With posts here, and tweets there, and videos posted and shared globally every second, how can one effectively navigate this sea of craziness? You need to stand out, make connections and convert these leads into paying customers and clients. Do not confuse being busy with being productive. You need a results-oriented system to engage with your clients and customers who are excited, and willing and able to buy. Come and learn to answer the question: "Are You Using Social Media to Your Advantage?"

Learning objectives:

1. How to attract more enthusiastic followers and fans on social media
2. The why and how of leveraging your unique-you to your target market
3. The most effective lead gathering system and how to use it
4. How to monitor and measure and manage your results
5. Key strategies to be super productive and get things done

Wednesday, February 21
6:00-6:30pm reception
6:30-8:00pm program

100 W. Walnut Street
Pasadena, CA 91124

Participants shall enter Parsons lot from Walnut Street manned gate (north side of property). Guests should pull a ticket and enter the lot. Tickets will be validated at the Security station upon initial entry to the building and at no cost. Tickets will be required to exit the parking lot.

FREE! just register/rsvp


Mark Mikelat

Mark Mikelat is the founder and owner of Building Aspirations, a small business marketing company, focused on providing high value solutions to small business in the areas of online marketing, email marketing, social media marketing, and digital marketing.

Mark is an online marketing expert, speaker, consultant, and author, has extensive experience in marketing and sales strategy. He has successfully consulted with corporations all throughout the world in sales channel development, sales systems implementation, marketing strategy, social media marketing and email marketing.

Some of his clients have included Microsoft, Coach Luxury Brands, Hewlett Packard, the Los Angeles School District and many others.

His humorous programs are jam-packed with actionable and practical advice that business leaders can put into action immediately to increase their sales, win more clients, and grow their businesses. He is the author of multiple books.

  (pending) CES/HSW/LUs  

Cancellation Policy:  Cancellations made at least one week prior to the event will be refunded, less a $10 cancellation and processing fee. No refunds for cancellations will be given after that time. No refunds shall be issued for no-shows. Registration may be transferred to another individual.”  AIAPF reserves the right to cancel any event where the minimum number of pre-registration registrants is not met. If such a cancellation occurs, registrants will be notified and given the opportunity to select an alternate and comparable event to attend. In the event such an alternate and comparable class is not available, then the registration fees will be refunded as appropriate. Further, dates, times, classes, program subject matter, instructors, panelists and fees are subject to change, without notice, at any time at the sole and absolute discretion of AIAPF.

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